Ashfall Studio:
Identity
Prague based branding agency Ashfall Studio asked us to create a volcanic world that reflected their client processes in the reinventions and tightening of brand. - Often a perpetual cycle of long term address, more than often a strategic visual positioning that can truly stand the test of time and scale at whim.
Together we identified and ideated the need of representing Ashfall two main strains of really understanding a brand:
1. Emotionally in connection that resonates with the consumer to form a bond and trust… Its glanced at and instantly understood.
We created a core space that reflected a desolate and challenging past, but was also detailed, nutrient-rich and with accents of life and colour, growth and a distinct air of optimism in the darkness.
2. Intellectually in analysis based approach that draws from the past, market insights, research and an unearthing of what makes a brand truly unique.
Where we would create a world of treatments that reflected unseen craft behind the scenes, analytics and deep dives to understand the brand better than they do themselves. -
For us these we’re imagined as beautiful gremlins in the system with solo-worth and stand alone power... but importantly would still hold a sense of humanism rather that a cliché ‘computer generated’ feel, techiness or wireframed to communicate the BTS in CGI.
Direction / Creative Direction / Art Direction:
Paul Dalton / Brinq Studio
Production Agency: Brinq Studio
Client: Ashfall Studio
Sound Design: Un Studios
