Equilibrium Lookbook
B.Lab R&D
It seems the more human the subject - the more we request something true to reality. While this can still be magical the connection doesn’t draw on the extremes of product direction, brand ambition or let us imagine associations past the obvious.
Why lookbook portrayals in only the one atmospheric condition?
True in connection needn’t be true to real world, theres a lot to be said for a little reimagining.
We ask how to covey movement through stills in suspended animation or stasis, in a vacuum or alternate atmosphere? - What does that look like? What would it be best suited to as a treatment?
Concept / Creative Direction / Production
Brinq Studio
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B.Lab research advises future communications, tomorrows humanist narratives and visual languages to often the most popular, defined, overworked or cliché of sectors… creating contemporary original atmospheres to themes well-trodden or formulas exhausted in experience and imagine making.
Using mixed media approaches, these outcomes strive to break visual ground, inform progressive commercial productions, create relevancy in buck of trend, elevate experiences and challenge perceptions.
