The Influence of Power
B.Lab R&D
Speed, Power, Performance, Engineering.
A scared landscape with traces of speed and surface disruption, moments of beauty or tranquility abruptly interrupted… the dichotomy of pinnacle engineering and planet destruction, Innovation and our greatest achievements, - or relic of the past rather than the future of mobility….
Depictions of man-made power are often overly-masculine clichés that fail to capture the many states of propulsion, or emotions that flip in the peaks and troughs of idle and extreme.
The image series is wide ranging in examining emissions, hot and cold states, the beauty, romance and destruction that a precise kit of parts creates in form, instance and influence.
Concept / Creative Direction / Production
Brinq Studio
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B.Lab research advises future communications, tomorrows humanist narratives and visual languages to often the most popular, defined, overworked or cliché of sectors… creating contemporary original atmospheres to themes well-trodden or formulas exhausted in experience and imagine making.
Using mixed media approaches, these outcomes strive to break visual ground, inform progressive commercial productions, create relevancy in buck of trend, elevate experiences and challenge perceptions.
