Well Trodden Ground
B.Lab R&D
A search for quiet complexity to a dynamic product made to move - The sneaker.
The ‘well-trodden’ in digital and traditional mediums are often love-hangovers from adolescence largely unchallenged in how their story and experience are told.
Labours that whisper form the basis of a four part series to bring back tactile humanism to products that are used to packing a punch.
Extend experiences, step into alternate takes.
Concept / Creative Direction / Production
Brinq Studio
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B.Lab research advises future communications, tomorrows humanist narratives and visual languages to often the most popular, defined, overworked or cliché of sectors… creating contemporary original atmospheres to themes well-trodden or formulas exhausted in experience and imagine making.
Using mixed media approaches, these outcomes strive to break visual ground, inform progressive commercial productions, create relevancy in buck of trend, elevate experiences and challenge perceptions.
