Bottega Veneta
Repellence
‘Repellence’ essentially chooses to do many things a brand wouldn’t in empowering the unsung heroes that often form the most directional approaches, Bottega Veneta’s progressive accessories our perfect vehicle.
We embrace the dichotomy of the fashion house in a clash of refinement and visual bombardment, be futurist and traditionalist in organic presentations through a wide remit of product stylings. Elevate the importance of accessories to a seasonal communication, plucking the seasons fashion-forward icons from brand.
We set about celebrating artisan roots and elite craft while embracing the transformative nature of modern luxury, accessories the spirit of change and progress, if done well they are trend-setting, push beyond their humble scale, shape brand direction and revenue.
We aren’t being anti-heritage. As a cross-media piece its experiential aim is to blur the lines of in-camera and CGI productions in turbulence, encourage the viewer to dissect this, or not, and just live in it’s bellicose attitude of propulsion while non-porous materialities are exploited by liquid flow.
Concept / Creative Direction / Art Direction / Production: Brinq Studio / George Kroustallis
