CCTV China
Broadcast Identity
Direction of 9 idents, multiple bugs an extensive OSP system as part of the team at Future Deluxe for China’s largest news and culture television network.
The varied styles and works required extensive cultural deep-dives in storied purpose for CCTV’s stakeholders, - while many hard working assets of in-out mechanics and motion graphics were developed in tandem with linking styles of execution.
Traditional porcelain casting and firing, evolutionary latticeworks working through eras of dynasties in layering pattern, the discovery of ancient sites, era-specific qualities of silk and growth of the man-made or natural worlds were just a few of the concepts with meaningful cultural representation.
Concept / Creative Direction / Art Direction
Production Studio: Future Deluxe
Client: CCTV
