Hublot:
BIG BANG Reloaded
The development of the Hublot Big Bang Reloaded (& Watches and Wonders 2026) campaign demanded a multi-pronged approach in diverse visual languages to truly capture the products unique personality and attributes. Precision, performance, energy, impact.
A rich visual diversity represented a series of products that brought together disparate worlds for maximum impact; Precision high-end engineering and calibrated accuracy, visceral performance and high energy, unapologetic rebellious and impactful wrist-presence that lives for the moment...
Everything amplified, more technical, louder, faster, spontaneous and impossible to ignore wrist presence, a series of watches made for high pace expressive individuality.
In the creation of these disparate visual worlds capturing the chaotic 'Reloaded' character we choose to stand out, reimagining and reinventing the brand signatures that often reveal where others hide.
• Product true in every intricacy high interior beauty and exterior precision.
• Injecting an emotional, living, 'all powerful' core of Hublots Unico chronograph movement.
• Deconstruction made heroic in build-up, breakdown and gamification, reimagining the conventional and commonplace explode.
• Part isolations that secretly tell stories of a product specific engineering and functionality.
• Transparencies that make visible the impossible - but more layered, more technical, more energy fuelled.
These signatures helped create a holistic connection to to a Jekyll and Hyde iconic product line capable of creating a multitude of narratives as well as brand.
The project was accompanied by the direction and development of a wider creative strategy, content deployment and Watches and Wonders 2026 scenography as the BIG BANG Reloaded launch.
Direction / Creative Direction / Art Direction:
Paul Dalton / Brinq Studio
Production Agency: Tendril Studio
Audio: Cypher
Client: Hublot
