Identity Crisis
Brinq Ident 1.7
Identity crisis examines a deeper translation of brand in motion for Brinq Studio, in this instance ultilising an unknown cosmetic language to collide beauty with the turbulence of progress. One of 5 ident variations, it’s communication; We break norms for greater reward when pushing into new territory.
Progress and identity have intrinsically opposing values. If a singular moment in time, theres no one way to communicate in the pace surrounding the offer if it’s always moving - with culture, trend and technology.
Distilling a marks recognition that transcends short-term association often isn’t a mark at all. Far more interesting is its experiential tone or sensory breakdown. Translating ‘brand behaviour’.
Brinq in its boutique and bespoke beliefs is an easy candidate to represent the fleeting moment or eb and flow with beauty in the disection and reconstrcution.
Purpose, positioning, personality, perception, promotion.
Concept / Creative Direction / Production
Agency / Production: Brinq Studio
