Lab. Crosshairs


‘Crosshairs’ is an ongoing project inspired by (Tatemae 建前 and Honne 本音 - roughly meaning) private truths and public faces…
The vast series of portraits extract creations from brief everyday interactions with strangers logging 4 factors:

A personal fact or overshare.
A word to describe their aura.
A word to describe voice.
A Polaroid or the briefest of sketches.

Reinventing each character in mixed media and Ai with an element of personal story fuses basic analogue information and emotional response to pull disparate or unlikely subject matter into a future-beauty / my personal lens.

Sound design by @brinq.studio_atmospheres
Bringing the heat as always: @un.studios 🔉


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Lab. Advising future communications Lab. works draw culture, research and visual development together in mixed media series that often explore well trodden subjects.

Experimental in fuse of digital and physical, these outcomes strive to break visual ground, inform progressive commercial productions and elevate emotional experiences through art direction.

Incubators of narratives blending art, technology, strategy and story.

Direction / Creative Direction / Art Direction / Production:
Paul Dalton / Brinq Studio




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