Lab. Floral Shift:
The series is inspired by a distinct and powerful shift in the floral industry. Driven by eco-consciousness and digital-first design trends, the future of flowers centres on sustainability, bespoke artistry, and hyper-local sourcing…
A move away from mass produced and standardised toward avant-garde botanical creations, carbon-conscious farming, and everyday emotional "self-gifting”.
Florists are botanical editors as the rise of mono-florals creates a growing appreciation for single bloom or folk-art and minimalist styling with pallets influenced by feelings rather than matching, the unique properties of obscurity, and shifts from pastle or traditional beauty to a tonal subtle furturism. Accented in purples and greens.
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Lab. Advising future communications Lab. works draw culture, research and visual development together in mixed media series that often explore well trodden subjects.
Experimental in fuse of digital and physical, these outcomes strive to break visual ground, inform progressive commercial productions and elevate emotional experiences through art direction.
Incubators of narratives blending art, technology, strategy and story.
Direction / Creative Direction / Art Direction / Production:
Paul Dalton / Brinq Studio
