Lab. Porcelain
Deep-diving on the future of timeless materials and how they’re evolving to meet the demands of the modern world, - Surprisingly Porcelain stood out in sheer versatility of application.
A material that commands precision manipulation, in our lives for centuries, high value and complex in craft.
Sustainable, liquid and solid, fragile and strong, translucent and opaque, with every element measurable yet unpredictability at every stage.
The material became our boss in atmostphere,Tang Dynasty to now enhanced versioning by technology.
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Lab. Advising future communications Lab. works draw culture, research and visual development together in mixed media series that often explore well trodden subjects.
Experimental in fuse of digital and physical, these outcomes strive to break visual ground, inform progressive commercial productions and elevate emotional experiences through art direction.
Incubators of narratives blending art, technology, strategy and story.
Direction / Creative Direction / Art Direction / Production:
Paul Dalton / Brinq Studio
