Lab. The Influence of Power
Speed, Power, Performance, Engineering.
A scared landscape with traces of speed and surface disruption, moments of beauty or tranquility abruptly interrupted… the dichotomy of pinnacle engineering and planet destruction, Innovation and our greatest achievements, - or relic of the past rather than the future of mobility….
Depictions of man-made power are often overly-masculine clichés that fail to capture the many states of propulsion, or emotions that flip in the peaks and troughs of idle and extreme.
The image series is wide ranging in examining emissions, hot and cold states, the beauty, romance and destruction that a precise kit of parts creates in form, instance and influence.
Concept / Creative Direction / Production
Brinq Studio
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Lab. Advising future communications Lab. works draw culture, research and visual development together in mixed media series that often explore well trodden subjects.
Experimental in fuse of digital and physical, these outcomes strive to break visual ground, inform progressive commercial productions and elevate emotional experiences through art direction.
Incubators of narratives blending art, technology, strategy and story.
Direction / Creative Direction / Art Direction / Production:
Paul Dalton / Brinq Studio
