Lab. Well Trodden Ground
A search for quiet complexity to a dynamic product made to move - The sneaker.
The ‘well-trodden’ in digital and traditional mediums are often love-hangovers from adolescence largely unchallenged in how their story and experience are told.
Labours that whisper form the basis of a four part series to bring back tactile humanism to products that are used to packing a punch.
Extend experiences, step into alternate takes.
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Lab. Advising future communications Lab. works draw culture, research and visual development together in mixed media series that often explore well trodden subjects.
Experimental in fuse of digital and physical, these outcomes strive to break visual ground, inform progressive commercial productions and elevate emotional experiences through art direction.
Incubators of narratives blending art, technology, strategy and story.
Direction / Creative Direction / Art Direction / Production:
Paul Dalton / Brinq Studio
