Realtime / Metaverse
Various Clients
3 years in ideation and direction of real-time consumer brand worlds including:
BMW / Cartier / Clinique / Cupra / Epic Games / European Commission / Jaguar Land Rover / H&M / IODF / M.A.C / NARS / Vogue
Working with Journee in Berlin the immersive-web / gamified experiences require overarching concept development in user journeys with purpose as well as layered ideations and art directions always embracing the latest integrated technology.
Atmosphere to landscape, set to character design, transformational moment to the styling of the smallest trinket for its world… the real-time experiences are devised to entertain, educate and enlighten, explore and understand but also let consumers have a little gamified fun along the way.
Theres a simple magic in ‘The Metaverse’ of the first sight of a never-before-seen landscape, a first step (or giant leap) forward into the unknown, a user journey thats yours alone or one that simply takes you along for the ride.
Concept / Creative Direction / Art Direction
Production: Journee
