Olfaction
Forming emotional product memories in further reaching formats.
Some objects of desire are much more than just objects, brand icons have historical power of recognisable form, a weight of visual recognition that can confidently take them into new realms of experience.
The tounchdesigner generative production presents a sensorial storytelling visualising the power of a scent, - through a medium that can also form these interpretations in physical space.
The concept was to curate memories to a desired state through code, play on the unique power of a fragrance to spark the dormant subconscious and recall our most emotional of events… fragmented recollections that drift in and out of our consciousness, often a blur of reality and fiction.
Concept / Creative Direction / Production
Agency / Production: Brinq Studio
Client: Bespoke Digital Inc.
