Paris’24
Split Second Alchemy
The tip of an Olympic Fencing blade is the second fastest moving object in sport, the only faster sport is shooting.
For Paris’24 we developed a short dissecting the madness of a millisecond… this breakdown of time extrapolated to 45.
Electronically scored due to sheer speed, Sabre to Lame and Jacket, impact is engineered in material connections (to specifically withstand 800 newtons/80Kg of force) in cause and effect, win and loose.
Maraging steel in piercing flex, the aggressors propulsion, agility, energy meets performance and durability, absorption and recoil.
Concept / Creative Direction / Production
Agency / Production: Brinq Studio
Client: Bespoke Digital Inc.
