Samsonite
Various Works
Various works for the global luggage brand spanning a number of years, works play to the best of hard working product attributes when calling out key features in story and visualisation.
An acknowledgment was required to balance the mass appeal, pricing and customer base of the Samsonite brand with the need for story and a slightly contemporary art direction against budgets.
Concept / Creative Direction / Art Direction
Agency / Production: Brinq Studio
Client: Samsonite
