Showreel ‘23
Retrospective
Controversial opinion: We’ve never liked reels.
90 seconds wont be long enough and our lovely peers will tell me it should be 60 anyway.
Respectfully, we’d rather stay relentless, buck 60 seconds but make it feel 60.
It’ll never show all the best cuts, the unique ideations, magic in storytelling, how research translated to harder working beauty. - And especially the interactions, user journeys or mechanics of layered experiences that demand so much more than a glimpse.
It’ll never communicate the NDA’ed, the archive, important bit-parts or things that stretched us - in a good way.
Agency / Production: Brinq Studio