Vanmoof
Ride the Future
For Vanmoof’s S3 and X3 electric bikes the campaign spanned tease, launch and hard working but beautifully clean e-commerce CGI.
Working with the team at Builders Club we used the idea of interpreting the journey to form visual narratives, each product feature would have its own theme, and a mission to create an illusive visual excitement around the bike itself that still had the power to relate even to ecom.
A focus on light and materiality pull the bikes into futurist view, emerging and fluid impacts to call out feature-focuses, while online the bikes are dialled in clean backlight but keep the momentum.
Much like a zen-like feeling of riding we travel with the camera in flow like riding a rollercoaster, that human connection echoed by tribal-inspired audio.
Concept / Creative Direction / Art Direction
Production Studio: Builders Club
Client: Vanmoof
