Verizon
The Dawn of 5G
Devising a concept of ‘letting the light in’ heralded a new era of 5G technology and the future of communications, environmental responsibility and sustainability. The flexible brand assets and hero film would be used by Verizon as their Web Summit keynote to shed light on their US 5G ownership and corporate responsibility.
All forms in the production were taken from key ‘words and characters’ in a communication portrayed as powerfully epic in scale… mimicking the scale of undertakings in the role out of 5G. The letterforms rotating with orbital lightings to progressively ‘let more light in’ the scene and welcome what was dubbed the 4th Industrial Revolution.
Concept / Creative Direction / Art Direction
Production Studio: Future Deluxe
Client: Verizon
